Casinos are always looking for ways to engage their audience better and expand their empires. That’s why they spend so much time considering Millennials, and looking at what they can do to make their casinos more Millennial-friendly. So who are these people, and why do they have such an impact on the decisions casinos make?
Millennials are the group of people born after Generation X, and they reach adulthood in the early 21st century. Millennials are the generation who have grown up with technology, and they are a huge part of the clientele of modern casinos. That’s the reason why many Atlantic City casinos have started looking at what Millennials like and dislike and made changes accordingly.
Four of the major casinos in AC – Borgata, Tropicana, Harrah’s, and Resorts – all backed a study in Millennial casino gaming. The idea was to uncover what they liked and disliked about certain aspects of casinos.
For instance, the study revealed that many Millennials are interested in the social side as much as the gaming side. Things like hanging out with friends, having dinner, or going to the movies all ranked as being important. Sure, plenty of them liked gaming and visiting casinos, but a lot of them were dissatisfied with what casinos were offering.
There was also a contrast about the sorts of games they enjoyed. Many enjoyed the social and skilful aspect of table games such as blackjack and roulette. But, a lot of people found they lacked the necessary skills to have an enjoyable experience with table games. They would gravitate more toward slots. But then there were worries that the slots available were boring and out of date.
It seems that social interactions and modernity prove very important to Millennials. This does make sense, as they seem to be the technology generation. So casinos have got to take this feedback and use it to develop and adapt the sort of experience that will appeal more to Millennials.
Indeed, a lot of the Atlantic City establishments have used this study and already started work on adapting their slots and gaming processes. It’s just a question of whether these developments can be brought in with enough time to appeal to Millennials!